Hi everyone,
A genuine question which I am a bit stuck with at the moment...
I have set up a new domain registration company which purely focuses on domain name registrations - no additional services like hosting or anything like that. Just domains and at low prices. My question is, how to I advertise it. Obviously with the prices that I am charging, there isn't really an advertising budget to speak of and even it there were, there's no way to compete again GoDaddy, 123-Reg and the other big players.
So far I have tried e-mailing a few web site design companies thinking that they may be the prime target market because a lot of them register domains on their customers behalf and therefore would prefer to have cheaper prices as they can then mark them up and make a profit.
The pricing model works by taking the cost of what it costs us, as a registrar, to register a domain and then adding around 15% to cover our costs. This means that on most domain registrations we only add £0.40 to £0.80 to the final cost.
This means that UK domain name registrations are just £5.99 a year and .com domains are £11.20.
We've just added full DNS management capability as well but looking to add more features as we progress.
Kind regards"
Really I would like to know if anyone has any ideas on how I can spread the word?
Many thanks
A genuine question which I am a bit stuck with at the moment...
I have set up a new domain registration company which purely focuses on domain name registrations - no additional services like hosting or anything like that. Just domains and at low prices. My question is, how to I advertise it. Obviously with the prices that I am charging, there isn't really an advertising budget to speak of and even it there were, there's no way to compete again GoDaddy, 123-Reg and the other big players.
So far I have tried e-mailing a few web site design companies thinking that they may be the prime target market because a lot of them register domains on their customers behalf and therefore would prefer to have cheaper prices as they can then mark them up and make a profit.
The pricing model works by taking the cost of what it costs us, as a registrar, to register a domain and then adding around 15% to cover our costs. This means that on most domain registrations we only add £0.40 to £0.80 to the final cost.
This means that UK domain name registrations are just £5.99 a year and .com domains are £11.20.
We've just added full DNS management capability as well but looking to add more features as we progress.
Kind regards"
Really I would like to know if anyone has any ideas on how I can spread the word?
Many thanks