You might take this idea one step further by offering a 14 day risk free trial, available when they secure with a credit card. The hosting would continue after the trial, unless cancelled. As for what type of guarantee you could offer, that depends on how sure you are that you are able to deliver all the features/uptime promised. Also, keep in mind that some people will try out your service and cancel no matter how good you are.
Yes, we offer 45 days money back guarantee for shared hosting, and 14 days for VPS.
It is a good way to gain the trust of your clients.
Keep in mind that it is very important to explain the Refund / Money Back Guarantee Policy in details, so the clients could clearly understand when refund / money back can be applied.
We offer a 60 day money back guarantee on Shared and Ecommerce hosting and a 30 day money back guarantee on Managed VPS and Managed Cloud plans to all new customers. I agree that you should make sure your terms are very clear on your website so that these terms are not abused by your customers.
It all depends on your type of customers.
a 7 day trial is enough to convince some of your reliability while some need up to 14 days. Some are just too skeptical to seal the deal with you till a month have elapsed and they have run all the possible test they could on your server before parting with their money.
The idea is to know which type of customers you are catering for and what services you are rendering.
Are they for professionals or amateur and professionals alike?
High income earners or low to mid income earners....
Customer demographics etc..