Why my Google Display Ads have no conversion?

[kathi_mickle]

Hello,

My google display ads have nearly 15,000 impressions and 40 clicks. But no conversion. The keywords I have setup is not wrong. I don't know why zero conversion. And How to set up the tracking code of google display ads?

 

[alvarez]

I would suggest you check the placements report to see where your ads showed. You can do it by going to placements and clicking on "see where your ads appeared."

If you have clicked with no conversion, either your display ads targeting is too broad and not focused on the relevant audiences, or the landing page not designed to convert.