How much will a google ad cost?

[RidgeOa]

Hello,

I am looking to set up new google ads for our company and need more information on how to set up a budget. I know I can set the budget within Google when setting up the ad, but I want to know that the budget I have in place will be sufficient or not too much? Is this a matter of starting, trial and error and then adjust as I go along?

Many thanks in advance for your help.

 

[GoMummy-GM]

it depends on the keywords , their pricing and the duration of advt.

 

[derrick]

You can look at the Search IS Lost (budget) column in the Campaigns tab to see how often your ads aren't running due to budget. So start with your best guess and change it later. That will be quite accurate if you use manual bidding.

 

[RidgeOa]

You can look at the Search IS Lost (budget) column in the Campaigns tab to see how often your ads aren't running due to budget. So start with your best guess and change it later. That will be quite accurate if you use manual bidding.

Thank you very much for your help. This is what I was looking for.