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Adwords ads at the low position in search engine



I paid adwords for advertising and google put me a site at the bottom of the first search list ... How do we have 3 ads on top and three ads at the bottom ... my site is down ... so it's worse than without paid ads.

What should I do to show my ad just to the top? 
Should I pay more per click or is there a setting within the adword?

It's a page about a builder. Advertising is limited to one smaller city (covered by a builder) and there is no competition on the web for that ... so it was easy to break through the first page and without advertising ...

The purpose of the ad placement was to get to the very top of the ad space. 
Does anyone have a similar experience?

Thanks in advance !
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  • hello @"xavier" You need to increase your cost per click. The higher the cost of clicking, the ad is better positioned.
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  • It is also worth only really bidding high for those keywords that convert and bidding much lower for others IMO, but learning what keywords convert will take some time