There are a lot of reasons behind choosing a dedicated server location near the target audience. Ask a server technical administrator and they will be thinking about access, support hours and support language for communication. Visitors expect pages to load quickly. Slow sites lead to unhappy users, satisfaction and speed go hand in hand.
Latency and Performance
Data Privacy and Regulations
Redundancy and Disaster Recovery
Support and Accessibility
These are some key points to focus on while selecting the right server location